Color Selection

The selection of color for use in a design is an essential part of an attractive design. Thankfully it’s not complicated or stressful; consider these guidelines before starting your design process:

There’s an almost unlimited number of ink and shirt color combinations, but careful consideration of ink color before you start will ensure that your shirt looks great and saves money. Options include:

Single Color

The application of a single ink color to a garment is "single color printing." Also known as one-color printing, it’s ideal for simple designs and is among the most affordable color options.

Halftones are an extension of one-color printing and can add interest without greater cost. They use shades of a single color and are easily set up.

Full-Color

As the name suggests, full-color printing uses multiple colors in the design. While this can produce a vibrant result, full color can be problematic for several reasons:

• It can be more expensive
• More color may not add anything of significance
• It may undermine a professional appearance
• It may be inconsistent with the target audience