Company t-shirts may seem like they’re all fun and games, but with the right strategic design, they can also work as an extremely effective marketing medium. Whether you get employees or customers to wear them, they create an opportunity for advocates to start a dialogue about your company anywhere they go. A t-shirt can be a great conversation starter, but it must have the right elements to be effective.
With that in mind, here are 6 things to include on your company t-shirt:
At its most basic use, a logo is a branding tool. The goal is to continuously expose people to it so that you’re top of mind for when they need your products or services. Apple’s logo is a perfect example–no matter where you see it you know it’s Apple. Any marketing materials are just not as effective without it, t-shirts included.
A logo is slightly different than a specific image. You can decide to use your logo as the only image, or you can supplement it with an additional image that adds something extra to the other elements of your shirt. Test a few different versions–try it with and without another image to see what works best.
If you can pique someone’s interest with what’s on your t-shirt, you also have to make it easy for t-shirt viewers to then find out more information. Make sure that your company’s website URL is big enough to be seen without squinting (nobody likes being gaped at), and is in an obvious place (not in someone’s armpit). Finally, do everyone a favor and don’t add a QR code link.
Fun or interesting message
What is the voice of your company? Whether you’re traditional or silly, you should use this voice to craft a compelling message that goes with the other elements of your company t-shirt. Ultimately, it’s a combination of the text and graphics on a t-shirt that draw the most attention, or at least get people to stop what they’re doing to consider what it says. You don’t have to be goofy to get attention, just interesting! Keep in mind that not everyone is a target customer, and that’s okay. Create a message that focuses on the people who are, so they’ll be interested when they see it.
Basic t-shirts will get the job done, but employees and customers are much more likely to wear them if they look good and fit well. If you have budget to devote to flattering slim-fit or woman-specific styles, use it! People will be more likely to wear the t-shirts, which means more impressions for your company’s message. Don’t give away a t-shirt that will be used in a messy home project and promptly discarded!
Besides fit, another option your company may want to consider is offering the shirt in various colors. People love choices, and giving people the option to pick their favorite color may make them more invested in wearing the t-shirt. Again, you want to give people as many reasons as possible to help promote the company.
Call to action
Finally, like any good marketing message, there must be a call to action. It may be as simple as “Visit our website,” or more industry-specific like “Get a free quote.” Make sure that whatever the message, it’s clear what someone should do next.
What would you include on your company t-shirt? If you’ve made one before, we’d love to hear about it in the comments below!