In a few short weeks, you’ll be at the world’s premiere consumer technology event, CES. For businesses in any industry, it’s the best opportunity to learn about upcoming consumer technologies that will change the face of consumer culture. If you’re one of the coveted brands attending as an exhibitor, this is really your chance to shine–and show a couple hundred thousand attendees what your brand is all about.
Organizing an exhibit for CES comes along with months–or at least weeks–of weighing out different strategies to help maximize the value of your brand’s presence there. In order to get the most out of the opportunity, it is your mission to ensure that your brand is likable, that people remember your brand, and that you create as many new connections as possible, all amidst thousands of other brands.
Here’s how you can maximize your presence and stand out from the thousands of other exhibitors at CES 2017.
One of the most important things you have to do to add value to your company’s CES presence is to make sure that people like your brand off the bat. There are thousands of other organizations there for the same purpose as you–2.47 million square feet of other brands, in fact. You’ll stand out from the crowd if you can present people with a takeaway they can enjoy after the show’s over.
Since CES attracts people from almost every industry, your best bet is staying as universal as possible. T-shirts with your brand’s logo, a funny slogan, or a unique, eye-catching design are a great way to appeal to the masses. There is almost nothing at tradeshows (or anywhere, for that matter) that people love more than free t-shirts. The folks who walk around the rest of the convention with your t-shirts after stopping by are always guaranteed to send others flocking to your tent in search of their own.
Presenting a favorable image of your brand is great, but it’s useless if you’re forgotten about as soon as the convention is over. Another part of maximizing your CES presence is making sure your brand is memorable. Attendants are going to meet people from all over the country, from every industry, and from thousands of companies. Don’t be one of the brands forgotten when it’s all over.
For that purpose, giving out tangible items is always a good idea. Certain items will work better than others–eventually, food gets eaten, drinks get drunk, and pens dry up (plus, we heard exhibitors at last year’s show gave away enough pens for a lifetime.)
Giveaways that are long-lasting like t-shirts are going to bring people both the instant pleasure of getting something free, and the durable pleasure of having a souvenir for years to come. They might even look forward to getting a new version of your shirt year after year!
Make High-Quality Contacts
One of the biggest draws about attending an event as massive as CES (besides seeing all of the mind-blowing tech) is the potential to meet and network with the 177k+ other tech-geeks and business professionals. To get the full benefit out of the experience, you definitely want to make as many quality contacts as possible. You don’t need to worry about bringing 180,000 pens that will all get thrown away in the airport after the flight home to do so. T-shirts are a great, cost-effective way to help you effectively reach a huge number of people.
Giving out t-shirts won’t limit you. If you don’t want to order 180k shirts, you can simply create a strategy where you only give them away to quality contacts for your brand. One way is by having attendants interested in getting your free t-shirt give you their email address, or follow you on social media. That way you can measure ROI, and ensure that you give your shirts to people who are at least interested enough to stop and give you their information.
Arguably the biggest way you’ll maximize your CES presence is to eliminate any stress. Nothing can ruin any experience like stress can. Stressing over what your company will be able to offer, or worrying that you’ll be one of the “forgotten” exhibits when the event is over is going to take all the fun out of it! Save yourself the worry.
Ordering t-shirts is as simple as selecting a color, uploading your logo or design, and receiving your shirts in the mail. You’ll then rest assured that your brand shows up with the #1 tradeshow giveaway item, and you can focus on the rest of the fun stuff.
Enjoy a successful and stress free CES 2017 – order branded t-shirts for your giveaway now!